I began my advertising career in 2008 at The Washington Post, gaining valuable experience in traditional media before pivoting to digital in 2011. As an Account Executive at Conversant (now Epsilon), I helped agencies in New York and Boston harness display advertising for direct response. At Neustar, I expanded my expertise in data-driven marketing, selling first- and third-party data solutions alongside Aggregate Knowledge, Neustar’s flagship data management platform.

After relocating from NYC to Alexandria, VA, I played a key role in launching Quantcast’s Washington, DC office, where I successfully helped introduce and grow the brand within a new market. Quantcast was an early adopter within the programmatic advertising and audience measurement space. In 2016, I joined MiQ as a Sr. Account Executive, where I similarly helped build market share, growing MiQ’s market presence in the Mid-Atlantic region. Over seven years, I helped expand the DC’s office presence from just two employees to over 40, ultimately advancing to Regional Vice President, where I helped to lead strategy, client partnerships, and business growth.

Now, I bring this deep expertise to my consulting practice, helping businesses navigate digital marketing, sales strategy, and paid media with clarity and confidence. My mission is to empower companies with the knowledge, tools, and strategies they need to thrive in an ever-evolving industry.

Beyond my work in digital marketing, I’m also a busy mom of three, which has taught me the art of adaptability, efficiency, and problem-solving—skills I apply every day in my career.